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Practical notes on performance, uptime, funnels and getting more from a revenue-critical website.
Reliability Anatomy of a Website Migration Gone Wrong — and How to Move a Revenue Site Safely
A botched replatforming can wipe out months of revenue overnight. Here is how migrations fail, and the checklist we use to move a money-making site without losing a single sale.
July 11, 2026 3 min read
Funnels The Wrong Customers Are More Expensive Than No Customers
Chasing the wrong clients looks like growth while it quietly kills your margin. Here is the real damage — and how to spot it in your own data before it scales.
July 11, 2026 3 min read
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